Yoast SEO FB

Yoast là một plugin SEO nổi tiếng được Digitalstar dùng cho các dự án SEO của mình.  Yoast tích hợp đầy đủ tính năng như SEO hình ảnh, SEO local và tối ưu hóa các JSON… Nói chung chỉ có 2 plugin nổi tiếng mà hay được dùng là Rankmath và Yoast. Yoast tổ chức khóa học SEO mà chỉ tài khoản premium mới xem được. Nhân đây DigitalStar chia sẻ cho các bạn về cùng học.

Overview SEO copywriting
Introduction to SEO copywriting
Holistic SEO
SEO copywriting at Yoast
Keyword research
Keyword research
Preparation phase
What to write about
The structure of your text
Content strategy
Get started on your blog post
Get to work: preparing your text
Writing phase
Readability
Elements of an engaging text
Storytelling
Writing transitions
Subheadings
Persuasive writing
Get to work: writing your blog post
Editing phase
Passive voice
Editing your text for readability
Spelling, grammar, and punctuation
Aiming for rich results
The Yoast SEO plugin and SEO copywriting
Get to work: editing your text
Publishing & maintenance
Making sure your content gets found
Dealing with existing content

  • Overview Site structure
    Introduction to site structure
    Holistic SEO
    What is site structure?
    The importance of site structure
    Organizing your site
    Organizing your site
    Taxonomies
    Contextual linking
    What is contextual linking?
    Choosing your most important pages
    Landing pages
    Search intent and content intent
    Cornerstone content pages
    Product landing pages
    Maintaining your site structure
    Why you need to maintain your site structure
    Managing your content
  • Overview Ecommerce SEO
    What is ecommerce SEO?
    Holistic SEO
    What is ecommerce SEO?
    Where to start?
    Your mission statement
    Finding your shop’s niche
    Keyword research for your online shop
    Structured data for shops
    Structured data for shops
    Site speed
    Optimize your site speed
    Shop structure
    Why is the structure of your online shop important?
    Your menu
    Category SEO
    Duplicate content
    Ecommerce filters
    Shop structure maintenance
    Product page optimization
    The basics of product page SEO
    Product image optimization
    Get people to buy your stuff
    Up- and cross-selling on your product page
    Optimizing your checkout page
    Mobile shop SEO
    Mobile shop SEO
    Marketing your shop
    Social media marketing
    Email marketing
    Blogging
    Link building
    After sales
    Yoast & ecommerce platforms
    Yoast & WooCommerce